With The ARIAs being a flagship event on the Australian music calendar - they partnered with none other than YouTube Music to bring the mammoth event back in 2019. To announce the year’s nominees a series of social posts were created. Aiming to leverage YouTube Music’s own, plus the artists’ channels to drive social conversation around the new partnership.
I dove deep into the world of The Sims 4 to create a content series for the team at EA Games. The goal was to showcase the flexibility and power of the creative tools, as opposed to it being just a video game. Australian leading artists Cub Sport, SYCCO and Kaiit sat down to share their most memorable touring stories. From set design, in-game filming and character design - I honed in and crafted every detail for this bespoke campaign. Together we reached 1.27 million young Australians and had huge engagement across the board.
With Australian artist, Keelan Mak’s anticipated comeback fast approaching — he needed a lyric video produced for his new track ‘Forever Ago’. I created a video that could encompass the various energies of the music. Lo-fi, stylistic treatments were used as a nod to the nostalgic lyrics. And tailored motion techniques to highlight the light and shade within the song.
I went behind the scenes with The Jungle Giants to create a suite of assets in support of their release: In Her Eyes. Challenged with the task of elevating home-shot footage into engaging content, I crafted their unique process of building out a track. From studio tours, track anatomy and anecdotal insights, we pushed them into the top 10 tracks of Triple J’s Hottest 100.
City Sessions is a community-focused street dance initiative showcasing some of Australia’s best at Sidney Myer Music Bowl. I worked alongside Nikko de Jesus (Brand Designer) to create a suite of event screens that elevated the dancers as they battled it out across the evening.