I dove deep into the world of The Sims 4 to create a content series for the team at EA Games. The goal was to showcase the flexibility and power of the creative tools, as opposed to it being just a video game. Australian leading artists Cub Sport, SYCCO and Kaiit sat down to share their most memorable touring stories. From set design, in-game filming and character design - I honed in and crafted every detail for this bespoke campaign. Together we reached 1.27 million young Australians and had huge engagement across the board.
With The ARIAs being a flagship event on the Australian music calendar - they partnered with none other than YouTube Music to bring the mammoth event back in 2019. To announce the year’s nominees a series of social posts were created. Aiming to leverage YouTube Music’s own, plus the artists’ channels to drive social conversation around the new partnership.
City Sessions is a community-focused street dance initiative showcasing some of Australia’s best at Sidney Myer Music Bowl. I worked alongside Nikko de Jesus (Brand Designer) to create a suite of event screens that elevated the dancers as they battled it out across the evening.
I went behind the scenes with The Jungle Giants to create a suite of assets in support of their release: In Her Eyes. Challenged with the task of elevating home-shot footage into engaging content, I crafted their unique process of building out a track. From studio tours, track anatomy and anecdotal insights, we pushed them into the top 10 tracks of Triple J’s Hottest 100.