The Sims 4

Spill The Tea

I dove deep into the world of The Sims 4 to create a content series for the team at EA Games. The goal was to showcase the flexibility and power of the creative tools, as opposed to it being just a video game. Australian leading artists Cub Sport, SYCCO and Kaiit sat down to share their most memorable touring stories. From set design, in-game filming and character design - I honed in and crafted every detail for this bespoke campaign. Together we reached 1.27 million young Australians and had huge engagement across the board.

agency:

Bolster

roles:

Motion Design, Narrative Edit, Sims Build/Film, Art Direction

Behind The Build

The Jungle Giants

Social Content 2020

I went behind the scenes with The Jungle Giants to create a suite of assets in support of their release: In Her Eyes. Challenged with the task of elevating home-shot footage into engaging content, I crafted their unique process of building out a track. From studio tours, track anatomy and anecdotal insights, we pushed them into the top 10 tracks of Triple J’s Hottest 100.

agency:

Bolster

roles:

Motion Design, Narrative Edit, Art Direction, Illustration

Behind The Jungle